As seen in Philadelphia Style Magazine …Adds Edmondo Blando, owner of Salon Vanity (1701 Walnut St., 215-925-2211), “Think of conditioner as sitting on the top layer of the follicle. A masque penetrates the second and third layers to heal and rejuvenate hair.” Although deep-conditioning treatments are available at each of these salons, the stylists encourage clients to use a masque regularly at home. Salon Vanity goes one step further by offering a custom formula based on each client’s needs, which they should use every 10 washes. Blando suggests applying the masque while in the shower so the “heat intensifies how much product absorbs into the follicle.” Regular use of masques results in not only more-hydrated hair but added volume and shine, he explains. Read on PhillyStyleMag.com